About

The brand’s ethos is to celebrate the designer’s heritage by preserving the Bulgarian craft and reinventing its future. As a Bulgarian designer, Vesela Valeva aims to merge folklore elements with contemporary style garments. Through intriguing storytelling, the designer strives to build a Bulgarian fashion conservative community and immerse the customer in the world of Vesela Valeva.

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"Coming from a rich cultural background, I take great pride in my Bulgarian heritage and want to introduce it to the wider public, so that it can get the recognition it deserves."